Consumer Promotions

• Gives your brand breakthrough, ear-grabbing exposure.
• We deliver creative ideas tightly focused on brand strategy.
• Your brand will not pay for these significant value-adds negotiated from media suppliers:
  • On-air promotion announcements that double brand exposure.
  • Huge customer incentives (for example, international trips in each market).
  • Online station website exposure.
• We write the promotion copy, ensuring that the brand message is on target.
• We never compromise media goals simply to receive value-adds; we are grounded in media discipline.
• If the promotion involves event support…nobody “sends out the invitation to your party” like we do…with huge incentives and station support.

On-air Personality Endorsement Programs

• Personality endorsements are a powerful tool when introducing a new product or line extension, as it gives your product built-in credibility.
• We're on a first name basis with DJ's and we meet with them personally to get the brand messaging perfect.
• We keep the spots fresh, entertaining, and engaging by tying them to recent local interests.
• We listen to every endorsement spot to give on-air personalities constant feedback on your brand’s messaging.

On-air Value-added Brand Programming

• Our mantra is “Never leave anything on the table.” If a value-added contest or sweeps is not wanted, we create special on-air programming features so brands still receive the value-added exposure.
• For example, we’ve researched and written:
  • Vignettes on the “History of African-American Cooking” for Ac’cent Seasoning.
  • The “Campaign for Nursing’s Future” for Johnson & Johnson.
  • “Slice-of-life” vignettes for Fetzer Wines.