Dicom Marketing Services - Media Planning & Buying

<body> <table border=0 cellpadding=0 cellspacing=0> <tr><td height=100 width=450 colspan=2 background="logo.jpg"></td><td height=200 width=350 rowspan=2 background="logo2.jpg"> <table border=0 cellpadding=0 cellspacing=0> <tr height=20><td colspan=8></td> </tr> <tr height=20> <td width=25></td> <td width=20><img src="grey_dot.jpg"></td> <td colspan=6><a href="index-2.html" target="_top">Home</a></td> </tr> <tr height=20> <td width=25></td> <td width=20></td> <td width=20><img src="grey_dot.jpg"></td> <td colspan=5><a href="contacts.html" target="_top">Contacts</a></td> </tr> <tr height=20> <td width=25></td> <td width=20></td> <td width=20></td> <td width=20><img src="grey_dot.jpg"></td> <td colspan=4><a href="db.html" target="_top">Database Marketing</a></td> </tr> <tr height=20> <td width=25></td> <td width=20></td> <td width=20></td> <td width=20></td> <td width=20><img src="grey_dot.jpg"></td> <td colspan=3><a href="mao.html" target="_top">Media Auditing & Oversight</a></td> </tr> <tr height=20> <td width=25></td> <td width=20></td> <td width=20></td> <td width=20></td> <td width=20></td> <td width=20><img src="dark_dot.jpg"></td> <td colspan=2><font class="nolink">Media Planning & Buying</font></td> </tr> <tr height=20> <td width=25></td> <td width=20></td> <td width=20></td> <td width=20></td> <td width=20></td> <td width=20></td> <td width=20><img src="grey_dot.jpg"></td> <td><a href="yppb.html" target="_top">Yellow Pages Planning & Buying</a></td> </tr> </table> </td></tr> <tr height=100 valign="bottom"><td width=20 rowspan=2></td><td><p class="title">Media Planning & Buying</p> </td></tr> <tr><td> <table border=0> <tr><td width=10></td><td> <p class="text">Media planning and buying are core strengths of Dicom Marketing. Our experience, buying systems and ability to access key internal customer information through our proprietary database technology has led to very successful and long-standing client relationships.</p> <p class="text">Dicom is a full service media planning and buying company. The level of service we provide goes well beyond the traditional media buying firm. Further, we base our plans and recommendations on data we mine with our proprietary tools from our clients’ own customer data . . . a unique capability:</p> <p class="boldteal">Why Dicom?</p> <table border=0><tr><td width=20></td><td> <p class="text"><font class="boldteal">Experience</font> – Our partners have 20+ years experience in all aspects of media planning and buying:</p> <p class="text"><font class="bold">Scope</font> <ul class="text"><li>National<li>Regional<li>Local<li>International</ul></p> <p class="text"><font class="bold">Media Types</font> <ul class="text"><li>TV<li>Radio<li>Newspaper<li>Out-of-home<li>Magazines<li>Internet<li>Direct Mail</ul></p> <p class="text"><font class="bold">Marketing Strategies</font> <ul class="text"><li>Brand building<li>Sales generation<li>Image<li>Co-op<li>Consumer & B to B<li>Direct response</ul></p> <p class="text"><font class="boldteal">Philosophy</font> – At Dicom our planners are buyers and our buyers are planners . . . other agencies often separate these functions.</p> <p class="text"><font class="bold">Planning theory has many critical elements:</font> <ul class="text"><li>Segmentation analysis<li>Reach & Frequency<li>Quintile analysis<li>Media mix<li>Daypart mix<li>BDI/CDI</ul></p> <p class="text"><font class="bold">Buying reality is equally important:</font> <ul class="text"><li>Buying tactics (age/gender cell balancing)<li>Traffic considerations<li>Negotiating ability<li>Posting issues<li>Invoicing issues<li>Schedule maintenance</ul></p> <p class="text">Understanding the planning theory and buying reality behind media recommendations saves time, increases accuracy and allows for a complete marketing process.</p> </td></tr></table> </td></tr> <tr><td>&nbsp</td></tr> <tr><td>&nbsp</td></tr> <tr><td></td><td><p class="text">Copyright © 2003 DICOM, Inc. All rights reserved.</p></td></tr> </table> </td> <td align=right valign=bottom> <img name="toc2" src="silver.jpg"> </td> </tr> </table> </body>