Why Dicom?
At Dicom, when we develop media plans and buys for our clients, our sights are always on your customer. While most businesses have a wealth of customer transaction data available, they often do not know what to do with it. In some cases, they are even unable to pull the data from in-house systems. This data is essential in making the most informed marketing decisions.

That’s where Dicom can help. We work with our clients to gather all their data and make it actionable: identifying who your customers are, what they’re buying, how often they spend, where they live and what media they use, etc. Transaction and purchase data no longer lies dormant and unused; our customized approach creates the foundation on which marketing decisions are based.

The results are marketing programs that are more targeted toward the interests and preferences of your customers. Your marketing dollars are invested more wisely and work harder.

Our marketing recommendations begin by visualizing your client's purchase activity in map form. We can identify important business factors such as market penetration, competitive influences, drive-time impact on purchase behavior, and trade area potential. This type of information allows Dicom to specifically pinpoint geographic opportunities from DMA’s to local neighborhoods or anywhere in between.

Click here to view MAP EXAMPLES.