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Dicom can profile customer opportunities in any market for any of the hundreds of demographic variables tracked through annual Census updates. We can then zoom in tighter to local neighborhoods and marry your customer data to Census profiles to determine trade areas based on market penetration. This tool is especially helpful for explaining why some store locations over-perform while others under-perform. We can also take into account critical business factors such as drive time to determine the potential of any given trade area. This is especially helpful in the site-selection of new store locations. |
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