Media Stewardship and Performance
You’re spending millions of dollars - nationally, regionally, locally - across all forms of media. How do you know those dollars being spent in the best manner possible? That’s where Dicom can help.
Dicom's media auditing process tracks media spending and measures performance against multiple critical benchmarks. We verify that your media buying agency is paying competitive advertising rates while adhering to the overall media plan objectives and buying guidelines. Our auditing process is designed to identify areas of opportunity for improvement.
Our auditing experience encompasses:
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All consumer groups:
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Because Dicom is actively involved in media planning & buying, we are well-versed in the current media issues that your agency faces daily (LPM, PPM, metered, non-metered, political, unit length, etc). This is an important point-of-differentiation from other auditing consultants.
To keep your costs low, Dicom uses a sampling approach when auditing. This ensures opportunities are identified quickly and efficiently. And we work as you partner and advocate - NOT on a “percentage of savings” basis.
