Dicom Marketing Services - Database Marketing

<body> <table border=0 cellpadding=0 cellspacing=0> <tr><td height=100 width=450 colspan=2 background="logo.jpg"></td><td height=200 width=350 rowspan=2 background="logo2.jpg"> <table border=0 cellpadding=0 cellspacing=0> <tr height=20><td colspan=8></td> </tr> <tr height=20> <td width=25></td> <td width=20><img src="grey_dot.jpg"></td> <td colspan=6><a href="index-2.html" target="_top">Home</a></td> </tr> <tr height=20> <td width=25></td> <td width=20></td> <td width=20><img src="grey_dot.jpg"></td> <td colspan=5><a href="contacts.html" target="_top">Contacts</a></td> </tr> <tr height=20> <td width=25></td> <td width=20></td> <td width=20></td> <td width=20><img src="dark_dot.jpg"></td> <td colspan=4><font class="nolink">Database Marketing</font></td> </tr> <tr height=20> <td width=25></td> <td width=20></td> <td width=20></td> <td width=20></td> <td width=20><img src="grey_dot.jpg"></td> <td colspan=3><a href="mao.html" target="_top">Media Auditing & Oversight</a></td> </tr> <tr height=20> <td width=25></td> <td width=20></td> <td width=20></td> <td width=20></td> <td width=20></td> <td width=20><img src="grey_dot.jpg"></td> <td colspan=2><a href="mpb.html" target="_top">Media Planning & Buying</a></td> </tr> <tr height=20> <td width=25></td> <td width=20></td> <td width=20></td> <td width=20></td> <td width=20></td> <td width=20></td> <td width=20><img src="grey_dot.jpg"></td> <td><a href="yppb.html" target="_top">Yellow Pages Planning & Buying</a></td> </tr> </table> </td></tr> <tr height=100 valign="bottom"><td width=20 rowspan=2></td><td><p class="title">Database Marketing</p> </td></tr> <tr><td> <table border=0> <tr><td width=10></td><td> <p class="title">Database Marketing</p> <p class="text">At Dicom, we develop software solutions to solve marketing problems. These solutions can take a variety of forms . . . from custom application development to data mining and demographic modeling. While each client relationship is unique, all draw upon a common set of attributes that sets us apart:</p> <p class="boldteal">Why Dicom?</p> <table border=0> <tr><td width=20></td><td> <p class="text"><font class="boldteal">Marketing Emphasis</font> - The database solutions we’ve developed for our clients focus on core marketing challenges such as generating incremental sales from customers, finding ways around a tough competitive challenge and getting more results from existing advertising budgets.</p> <p class="text"><font class="boldteal">Database Orientation</font> - Dicom realizes our clients’ in-house customer data provides a wealth of marketing opportunities. However, all to often with traditional advertising agencies and media buying firms this gold mine lies untapped . . . or at least under-utilized. What sets us apart is our ability to mine this critical data and effectively apply it to the marketing process.</p> <p class="text">At Dicom, software programmers and database analysts are part of the broader team of specialists including media planners and buyers. The tools we use are state of the art and completely customized to each client situation. We don’t simply rely on secondary data like Simmons and MRI to make our recommendations. We go right to the source . . . your customer data.</p> <p class="text"><font class="boldteal">Strategic Thinking</font> - Data for the sake of data is a waste of our clients’ time and money. Analysis and interpretation are the keys to mine the nuggets of opportunity hidden in the reams of all customer data. We don’t measure our success by the pound of data generated . . . rather we pride ourselves in our problem solving ability and the creative ways we cut right to the heart of the marketing problem.</p> </td></tr></table> <p class="boldteal">Benefits</p> <p class="text">Applying our database marketing tools to our clients’ customer data yields a number of benefits most advertising agencies and media buying firms can’t offer:</p> <table border=1 cellspacing=0 class="text" valign="top"> <tr><th>Proprietary Tool applied to Your Customer Data</th><th>Client Benefit</th></tr> <tr><td>Demographic model</td><td>Which demographics offer the greatest upside</td></tr> <tr><td>Market share model</td><td>Which markets have the greatest potential . . . From DMA’s to individual neighborhoods</td></tr> <tr><td>Seasonality model</td><td>How should media be flighted by month, week or even day<br>Based on how customers buy your product</td></tr> <tr><td>Customized models</td><td>Site Location<br>Profitability and Return-On-Investment<br>Competitive impact<br>Cannibalization of current customers</td></tr> </table> <p class="text">Our plans and recommendations are based on information gleaned from primary sources (your customer data) unlike traditional agencies and buying firms that typically rely on secondary sources.</p> </td></tr> <tr><td>&nbsp</td></tr> <tr><td>&nbsp</td></tr> <tr><td></td><td><p class="text">Copyright © 2003 DICOM, Inc. All rights reserved.</p></td></tr> </table> </td> <td align=right valign=bottom> <img name="toc2" src="silver.jpg"> </td> </tr> </table> </body>