Dicom Marketing Services - Yellow Pages Planning & Buying

Yellow Pages Planning & Buying

At Dicom, we optimize your Yellow Pages advertising investments through technology and service. We are a database driven company that uses a variety of tools to make sure our clients have:

The right size ad, under the right heading(s), in the right directories
The best possible pricing

Why Dicom?

Technology – Dicom is a database driven marketing services company. We can optimize your Yellow Pages investments by having a thorough understanding of your customers.

Experience – Our partners have 20+ years of experience in all aspects of marketing communications.

Service – We have long standing relationships with our clients because we work as marketing partners. Our plans are developed from a strategic focus with a personal commitment to your objectives . . . traits that are rare in the Yellow Pages industry.

Approach

Planning & Database Integration - We begin the planning process with a face-to-face visit to discuss your marketing objectives and previous Yellow Pages plan. Then, we marry relevant components of your internal marketing data to related external data to rank directories by revenue potential.

Using various licensed products as well as our own proprietary database tools; we can turn your customer profile into an indexed directory ranking for any geography. From here, we develop a custom Yellow Pages plan for each client based on their unique marketing circumstances.

Research - We believe strongly in research. Due to our database background, we can demonstrate the return-on-investment of every Yellow Pages expenditure. Every important element of a Yellow Pages ad can be tested:

The directory in which the advertising is placed
The heading
The size of the ad
The copy and graphics used

Any one of these elements might need to be changed to make a Yellow Pages ad profitable. It is our job to determine which one(s) and then go about the business of conducting/coordinating the necessary steps, which will prove, unequivocally, the value of your Yellow Pages ad.

Implementation & Maintenance - Once we have developed your annual Yellow Pages plan the work of the work begins. In addition to our service orientation and emphasis on research, you need to know that the implementation and maintenance of the plan will be executed with the same degree of thoroughness and diligence that went into the plan itself. Communication with the client keeps the plan fluid. We know that changes in the marketplace are a way of life. Every aspect of the plan is revisited for each book (which includes your written approval) until the day that particular book closes.

We also spend a great deal of effort on the back end of our job . . . documentation and billing. Our negotiators have years of experience making sure you only pay for exactly what you ordered . . . anything less than what was ordered results in a reduction of your cost.

Results

Took entrepreneur with brand new medical laboratory business from $0 to $3,000,000 sales in two years....using only Yellow Pages advertising.
Generated six figure savings for major health care provider by matching patient base (& prospective patients) to the most appropriate directories.
Revised Yellow Pages strategy of large physician network to accommodate individual practitioner preferences while maintaining volume discounts. Results included a significant increase in new, primary care patients with an overall decrease in cost.