Dicom Marketing Services - Media Planning & Buying

Media Planning & Buying

Media planning and buying are core strengths of Dicom Marketing. Our experience, buying systems and ability to access key internal customer information through our proprietary database technology has led to very successful and long-standing client relationships.

Dicom is a full service media planning and buying company. The level of service we provide goes well beyond the traditional media buying firm. Further, we base our plans and recommendations on data we mine with our proprietary tools from our clients’ own customer data . . . a unique capability:

Why Dicom?

Experience – Our partners have 20+ years experience in all aspects of media planning and buying:

Scope

National
Regional
Local
International

Media Types

TV
Radio
Newspaper
Out-of-home
Magazines
Internet
Direct Mail

Marketing Strategies

Brand building
Sales generation
Image
Co-op
Consumer & B to B
Direct response

Philosophy – At Dicom our planners are buyers and our buyers are planners . . . other agencies often separate these functions.

Planning theory has many critical elements:

Segmentation analysis
Reach & Frequency
Quintile analysis
Media mix
Daypart mix
BDI/CDI

Buying reality is equally important:

Buying tactics (age/gender cell balancing)
Traffic considerations
Negotiating ability
Posting issues
Invoicing issues
Schedule maintenance

Understanding the planning theory and buying reality behind media recommendations saves time, increases accuracy and allows for a complete marketing process.