Marketing Emphasis - The database solutions we’ve developed for our clients focus on core marketing challenges such as generating incremental sales from customers, finding ways around a tough competitive challenge and getting more results from existing advertising budgets.

Database Orientation - Dicom realizes our clients’ in-house customer data provides a wealth of marketing opportunities. However, all to often with traditional advertising agencies and media buying firms this gold mine lies untapped . . . or at least under-utilized. What sets us apart is our ability to mine this critical data and effectively apply it to the marketing process.

At Dicom, software programmers and database analysts are part of the broader team of specialists including media planners and buyers. The tools we use are state of the art and completely customized to each client situation. We don’t simply rely on secondary data like Simmons and MRI to make our recommendations. We go right to the source . . . your customer data.

Strategic Thinking - Data for the sake of data is a waste of our clients’ time and money. Analysis and interpretation are the keys to mine the nuggets of opportunity hidden in the reams of all customer data. We don’t measure our success by the pound of data generated . . . rather we pride ourselves in our problem solving ability and the creative ways we cut right to the heart of the marketing problem.